Fund yourself until you can’t. Pitch customers before investors. Chase traction before capital. Build something worth defending before handing over the keys.
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impact. The grantmaking model is continuously refined.
突出一个“实”字，就要避免“虚”，就要力戒形式主义，力戒“面子工程”。
Kennedy is among the many social media influencers who have launched business models that are not dependent on the platforms—Instagram, TikTok—that fueled their rise. Influencers can fall into the trap of essentially being “Uber drivers for Instagram or TikTok,” says Sean Branagan, director of the Center for Digital Media Entrepreneurship at Syracuse University. “You’re waiting for the assignment and the money; you’re not in control of where your business is going.” Kennedy has monetized her social media following by creating an affinity group—rather than seeking mass appeal—and she “cares for, stimulates, and advances” her audience with her paid offerings, Branagan says. “What she has is a magic potion, and it’s about more than her face and name.”